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Etat libre d’orange

#multimedia #visual identity #web #typography #as a student

Visual identity and web design for the French perfume brand État Libre d'Orange. Playing with provocative and unusual perfume names like "Fat Electrician", "Carrion", "Antihero" or "Incense and Bubblegum", the brand is unconventional and definitely different from typical luxury brands.

The old identity and web design was too shy for such a brand, so my aim was to make it more daring.

I used the depiction of the tricolor cockade, symbolic of French Revolution and its heritage that is important to the brand's concept, and deconstructed it to show at the same time origins and renewal, disobedience and defiance.

Logo

Typography

Web design